Our Story

Tru is derived from the word 'true' meaning steadfast and loyal, honest and just. Our goal was to combine our two loves of fashion and social justice into one beautiful, meaningful entity. We design and manufacture ethically made and sustainable women's clothing. Our focus is on stylish and comfortable pieces that are made with respect for people and the planet. Yes it’s fashion, but first we are human! Our belief is that ethical fashion should be the norm not the exception and we are proud to be a part of a movement that is changing the way the fashion industry conducts itself and engages customers to ask questions. 

The Essentials Collection is all ethically Made in Canada out of eco-friendly fabric. Shop with confidence!